10 Dos & Don’ts for Successfully Localising Your Webshop
With online sales continuing to grow, ecommerce offers huge opportunities for retailers to tap into customer bases worldwide. To successfully attract and retain customers, you need to offer them a fully localized experience. From translating the entire website to using locally relevant images, layouts and colours. Check out our useful tips.
This white paper covers several aspects of the localization process:
- Cultural differences: how to make sure you don’t offend potential customers or break local laws
- Translation: which parts of your online store need to be localized, how to choose and set up suitable translation workflows and how to stay on budget
- Technology: which tools you can use to identify potential customers and how to decide if mobile commerce is worth your investment